The two comic book juggernauts, Marvel and DC, have put a
lot of their attention in putting their characters on the big screen. As
businesses, you cannot blame them.
They have the opportunity to reach so many more people in movies with
their characters (or intellectual property if you want to look at it that way),
and the revenue gained from DVD/Blu-Ray sales, Pay-Per-View, and syndication is
pretty hefty. The problem is that these movies can take a long time to
make. Also, when using real
actors, a producer or director’s vision is limited to what technology and the
studio’s bank account can spare. For awhile, no one thought comic book movies
were marketable. Now, you don’t
stand a chance to break even unless the movie IS based on a comic book. It is
crazy how far the adaptation of comic books for other media has gone.
However, I have always felt that the television-animated
universe from both companies has largely been underappreciated. The cartoons
about these heroes are what kept them relevant throughout the years. They also
kept our appetites satisfied between the blockbuster movies. I wish more people
would support these shows because they generally have a hard time lasting more
than a couple seasons, with a few exceptions. Both Marvel and DC have released
high quality animated series with great writing, character development, plot
development, and voice acting. Many of these shows deserve as much critical
acclaim as the best primetime dramas on ABC or HBO. They will always have a
soft spot in my heart; these shows were a big part of my youth and still garner
my attention more than any other popular television program that exists. That
isn’t saying much since most television programs have become reality TV
garbage. But even compared to the best current programs, a lot of these animated
shows are just as good, if not better.
That’s not to say that both Marvel and DC have made some
controversial decisions along the way.
Back in 2009, the Walt Disney Company purchased Marvel Entertainment LLC
for some ridiculous amount of money.
At the time, many looked at it as a mistake, but nowadays whoever came
up with the idea is considered a genius. However, after acquiring Marvel, the
powers-that-be made two decisions regarding animated shows that left many fans
scratching their heads.
The first one was their decision to not renew the critically acclaimed series The Spectacular Spiderman for a third season and instead develop another series called Ultimate Spiderman, which premiered in April 2012. This decision really upset fans, me included. Since the classic Spider-Man: the Animated Series ended in 1998, there have been nothing but Spiderman cartoons dripping of wack juice since. For example, I remember some show called Spiderman Unlimited where Spidey goes into the future. It was so wack that it only lasted one season. Another Spiderman series came out in 2003 on MTV, but the corny voice acting and CGI animation left a lot to be desired. It also lasted one season (that probably has more to do with MTV than the program’s quality). Spectacular Spiderman was the first show in a long time to actually get it right. It had great stories, voice acting, and character development. Some had issues with the animation, but I thought it was way better than that CGI bullshit that MTV pulled out of their ass. The show was just starting to hit its stride at the end of the second season, but Marvel pulled the plug without any good explanation. Worst of all, its replacement, Ultimate Spiderman, isn’t anywhere near the same quality. Spiderman is now working for S.H.I.E.L.D.; he works on a team with teenage versions of Power Man, Nova, Iron Fist, and White Tiger. Mary Jane is now an aspiring journalist and not an actress, and every joke from Spidey seems like it came from Family Guy, but without the explicit content AND without being funny. I could deal with this new interpretation if the episodes were good, but except for a couple, they are mostly garbage. When it comes to writing episodes, they just pick a random villain or hero and then “write a plot” around it. Of course, with a show this bad, they decided to renew it for a second season. Yay. With writers Brian Michael Bendis and Paul Dini behind this, I don’t understand why it turned out so poor. The fact that Marvel canned a great show to make way for this garbage is just shit-flavored icing on the cake.
The first one was their decision to not renew the critically acclaimed series The Spectacular Spiderman for a third season and instead develop another series called Ultimate Spiderman, which premiered in April 2012. This decision really upset fans, me included. Since the classic Spider-Man: the Animated Series ended in 1998, there have been nothing but Spiderman cartoons dripping of wack juice since. For example, I remember some show called Spiderman Unlimited where Spidey goes into the future. It was so wack that it only lasted one season. Another Spiderman series came out in 2003 on MTV, but the corny voice acting and CGI animation left a lot to be desired. It also lasted one season (that probably has more to do with MTV than the program’s quality). Spectacular Spiderman was the first show in a long time to actually get it right. It had great stories, voice acting, and character development. Some had issues with the animation, but I thought it was way better than that CGI bullshit that MTV pulled out of their ass. The show was just starting to hit its stride at the end of the second season, but Marvel pulled the plug without any good explanation. Worst of all, its replacement, Ultimate Spiderman, isn’t anywhere near the same quality. Spiderman is now working for S.H.I.E.L.D.; he works on a team with teenage versions of Power Man, Nova, Iron Fist, and White Tiger. Mary Jane is now an aspiring journalist and not an actress, and every joke from Spidey seems like it came from Family Guy, but without the explicit content AND without being funny. I could deal with this new interpretation if the episodes were good, but except for a couple, they are mostly garbage. When it comes to writing episodes, they just pick a random villain or hero and then “write a plot” around it. Of course, with a show this bad, they decided to renew it for a second season. Yay. With writers Brian Michael Bendis and Paul Dini behind this, I don’t understand why it turned out so poor. The fact that Marvel canned a great show to make way for this garbage is just shit-flavored icing on the cake.
The second controversial decision that Marvel made was to
cancel another critically acclaimed series, The
Avengers: Earth’s Mightiest Heroes, in favor of a new show called Avengers Assemble. The new show is
supposed to be in line with the 2012 Avengers
movie, which is a sign that Disney has definitely taken over the Marvel
franchise. If you know Disney, then you know that they exploit any popular item
to death until they have squeezed every last dime from it, no matter what it
does to the brand. In this case, they unfortunately got rid of a good show to
accomplish this. The Avengers: Earth’s
Mightiest Heroes was actually the best adaptation of Marvel characters
besides Spiderman and the X-Men that has been released so far. Prior attempts
to make Iron Man/Hulk/Avengers cartoons had failed, but this show actually
pulled it off. The show did a great job interweaving the classic Avengers story
arcs with the modern story arcs. The show even started with the original
line-up for the Avengers and stuck with the original story behind Captain
America’s introduction to the Avengers. It really was not until the end of the
second season that the quality of the episodes really went down hill, which I
blame on the fact that the show’s producers knew that it wasn’t going to get
renewed. Knowing that, motivation to make quality episodes probably went down the
tubes.
As much as Marvel has had its
hiccups concerning their animated shows, DC has definitely taken the cake. As I write this, we
are within two episodes of the series finale of the animated series Young Justice, which Cartoon Network has
not renewed for a third season. The show premiered in November 2010 and was
immediately praised for its writing and voice acting (I should note that Greg
Weisman, the producer for Young Justice also
produced Spectacular Spiderman as
well as another excellent cartoon called Gargoyles
that Disney eventually fucked up).
However, since its premiere, Young
Justice has dealt with long, unexplained delays within seasons, piss-poor
promotion, and inconsistent airtimes.
As a result, the show has had a hard time gaining an audience, and the
long delays have crippled its momentum. I remember seeing the pilot episode in
November 2010, and because I didn’t know when it would air again, I assumed
that the pilot episode was just one of DC’s animated movies that Cartoon Network
airs periodically. It looked like DC was finally getting it right when it
started the DC Nation animated block in April 2012, putting the show alongside Green Lantern: The Animated Series,
which has also not been renewed for another season (it’s good but not great,
and nothing compared to Young Justice).
Once again, though, the powers that be made another huge mistake. After a 3-month hiatus, the show
premiered two new episodes in October 2012. Then, after promoting a third new episode to premiere the
following week, the episode was suddenly pulled from the lineup without explanation
and replaced with a new cartoon based on the movie How To Train Your Dragon (enjoyed the movie, but I wanted to see Young Justice, not that shit). A couple
days later, Cartoon Network stated on its Twitter and Facebook page that new
episodes would continue in January 2013. Fans, including myself, were
understandably irate. Some started petitions to bring back DC Nation from its
hiatus (the Green Lantern show was pulled as well). I signed a few, and since
the new episodes have aired without any interruptions, I thought that those
petitions had actually made a difference.
However, when Cartoon Network announced its 2013-2014 lineup in January,
Young Justice was missing, signaling
the end of another good show on Cartoon Network. Now, we are left counting down
the episodes until the end, hoping for a miracle.
In a perfect world, Cartoon Network deserves the blame for
this bullshit. They have
notoriously fucked over other good shows through the same actions, including,
in my opinion, Justice League Unlimited.
The network has faced criticism for years for ending good shows for no damn
reason and keeping shows that fans cannot stand. However, DC and Cartoon Network are under the same umbrella
(Time Warner, Inc.), so they are all to blame. At the end of the day, every
good cartoon based on comic books ends too soon. We never figure out exactly why it happens, but it always
points to the same culprits: Disney and Time Warner.
I keep wondering why this keeps happening, especially within
the last decade or so. I know that
the production costs for many of these shows are high. No longer can shows use
the same footage for multiple episodes (even Spider-Man: the Animated Series did it multiple times, as if nobody
would notice). It has got to be brand new every time, or all hell will break
loose. In addition, you need people to write the scripts, voice actors, voice
acting directors, producers, etc.
All these people cost money, and I am sure that it’s not cheap. Furthermore,
the rights to every character used on the shows don’t necessarily belong to
either DC or Marvel. Selling the rights to one character might limit its use in
other mediums. That is why certain villains did not appear in Spider-Man: the Animated Series. It is
also why many heroes and villains were either absent in Justice League Unlimited or re-tooled to have an alternative
identity. In fact, Young Justice was
going to lose the ability to use the Milestone characters in the show due to
losing the legal battle for their rights (Icon, Rocket, Static Shock, etc.). I
guess that the law is the law, but I believe that the inclusion of these
characters was a tribute to the late great Dwayne McDuffie, who was also
instrumental in crafting the shows from the original DC animated universe.
I also believe that the audience has changed. No matter how
much Cartoon Network tries to ignore it, the fact is that adults watch cartoons
as well. Many show creators reflect that truth and incorporate mature
storylines into their shows. I would not be surprised that this could conflict
with a network’s desired audience. Young
Justice definitely had that problem. The characters were dealing with real
life situations, facing and coping with tragedies, and dealing with romantic
relationships. Some moments were surprisingly violent, though not over the top.
I saw the same issues arise with Justice
League, and I wonder if that’s what signaled its untimely demise. Despite the critical acclaim that these
shows receive, the network’s wishes seems to be the only thing that matters,
and the network always wins. The sad part is that many comic book animated
series are not adult enough for the adult networks. They are not edgy enough for Spike or FX, not alternative
enough for G4 or SciFi, or not explicit enough for HBO or Showtime. There
appears to be no middle ground, although there might be some hope on the The
Hub, which has been showing old episodes of Batman:
The Animated Series and Superman: The
Animated Series on a regular basis. Maybe that could be a landing spot for
DC Nation, but I doubt that Time Warner is going to give it up just for the
love of comic books, unless it increases its revenues.
I am truly sad about the cancellation of Young Justice. The only thing that I
hope can be done is to never let this happen again. Good shows will come in the
future, but networks have to understand how to market, promote, and utilize
these shows for their needs. Honestly, as much as people love comic book characters
these days, all you have to do is tell us when it will be on, and we will watch
it. We do not want any bullshit issues with programming and airtimes. Just put
on a good show, and we will come. Furthermore, as an audience, we need to
support the good shows and not support the bad ones. With all the complaints
about Ultimate Spiderman as a whole,
people are still commenting on how bad each newly aired episode is. I think people
are hoping that it will get better, but it never does. I fell for the same
thing in the first season, and you know what I am doing for the second season? I
am NOT WATCHING THAT SHIT! If you hate it, don’t watch it! You sit through a
bad show, and the network gains ratings and more ad revenue, prompting them to
keep playing the same thing over again. It is a small step, but eventually,
they will notice.
Anybody that remembers the greatness of The Incredible Hulk (the first season only), The Spectacular Spiderman, Wolverine
and the X-Men, Justice League Unlimited, and now Young Justice, do not want this to happen again . . . but it
will. It sucks because there won’t
be a high quality show like the aforementioned programs for another 5 years. There
seems to be nothing we can do about it, but if you are like me and cannot just
sit and do nothing, then just do what you can. Right now, I am going roll up in
a ball and weep and then continue the fight tomorrow.